CHINIQ.com — technology partnerships built for long-term growth

CHINA ↔ RUSSIA · TECHNOLOGY BUSINESS

Technology partnerships built for long-term growth

CHINIQ helps promising technology brands validate product potential, adapt it to the Russian market and build systematic growth — from the first pilot to scale.

Discuss a partnership→ How we work
  • Local market expertise
  • Selective product focus
  • Pilot → data → scale
Technology corridor
Shenzhen · China Moscow · Russia
Russian market expertiseCategory, channels, demand, pricing
Russia ↔ ChinaDirect dialogue with the manufacturer, local execution
D2C + e-commerceOur own consumer-facing channel
Local supportAccountability after launch

A NEW PLATFORM · AN EXPERIENCED TEAM

A new platform. An experienced team.

We build trust on the experience of our people, the quality of execution and a transparent model of cooperation — not on the age of the company.

CHINIQ is a commercial technology venture developed on the basis of JSC “Consortium of Small Technology Companies”, established in 2024. Our objective is to build a modern platform for growing promising technology products in the Russian market.

Core team members have worked in consumer electronics, retail, e-commerce and international business, as well as on large corporate and government programmes. The team’s professional background includes M.Video, Bely Veter and Samsung Electronics, among other companies in the industry.

01

Consumer electronics

Category management, vendor relations, retail, e-commerce and hands-on work with technology products.

02

Complex projects

Experience delivering complex corporate and government projects with many stakeholders and requirements.

03

Digital-first

Our own D2C channel, assisted commerce, AI consultations, CRM and customer behaviour analytics.

04

Long-term mindset

We are interested in a sustainable commercial model and long-horizon brand development, not in a one-off shipment.

FROM PRODUCT TO MARKET

The full path to market

We do not reduce the role of a local partner to importing. CHINIQ walks the whole path with the manufacturer — from product assessment to a stable market presence — using market data at every next step.

  1. 01

    Market intelligence

    Category, demand, competitors, price corridor and channel structure.

  2. 02

    Product & market fit

    SKU selection, target use cases and a clear role for the product in the market.

  3. 03

    Localization & testing

    Content, UX, compatibility, local scenarios and CHINIQ Tested.

  4. 04

    Market validation

    A pilot, real customer questions, and the reasons behind choice and rejection.

  5. 05

    Sales & distribution

    D2C, e-commerce, B2B and partner channels as demand is confirmed.

  6. 06

    Brand development

    Content, positioning, joint activities and building brand awareness.

  7. 07

    Service & scale

    Support, data, assortment expansion and scaling of the solutions that have proven their potential.

FOCUS AREAS

Sectors where we see potential

We do not try to cover all of consumer electronics. CHINIQ concentrates on areas where Chinese manufacturers build strong technology and where the Russian market particularly needs localization, consultation and service.

AI & Personal Productivity
01

AI & Personal Productivity

AI for meetings and translation · AI/AR glasses · new personal work scenarios.

Computing & Private Data
02

Computing & Private Data

NAS and private cloud · Mini PC / AI computers · portable monitors and new workstations.

Smart Living
03

Smart Living

Smart pet-tech · smart home · technology for a comfortable and manageable everyday environment.

Power & Mobility
04

Power & Mobility

Backup power and UPS · solutions for electric transport and mobile energy.

Connected Lifestyle
05

Connected Lifestyle

Charging · cables · audio · high-quality daily accessories and the attach ecosystem.

OUR DIRECT MARKET INTERFACE

CHINIQ.ru — direct contact with the market

CHINIQ.ru is our consumer-facing channel: a selective online store with expert curation, AI consultation, CHINIQ Tested and an assisted-commerce model. For a manufacturer it is a way to launch a limited assortment, see real demand and receive structured feedback before large investments.

  • Real customer scenarios
  • AI-assisted sales
  • CHINIQ Tested
  • Data before scaling
Visit CHINIQ.ru→
CHINIQ.ru
chiniq.ru

TEAM & OPERATING MODEL

Business is made by people

What matters at CHINIQ is not loud declarations but competence, speed of decision-making and the ability to carry complex tasks through to a result. We are building a compact team with a high level of personal accountability.

EXPERIENCE BEHIND CHINIQ

The team’s professional background

Experience in consumer electronics, retail and e-commerce is complemented by expertise in international trade, product management and large corporate projects.

  • M.Video
  • Bely Veter
  • Samsung Electronics
  • Consumer Electronics
  • Retail & E-commerce
  • Corporate Projects

The companies listed refer to the previous professional experience of individual team members and do not imply partnership with or affiliation to CHINIQ.

Market & category

Market analysis, category selection, product-market fit, positioning and the commercial model.

Technology & product

Product validation, user scenarios, compatibility and localization requirements.

International business

Dialogue with the manufacturer, commercial terms, supply, partnership model and long-term development.

Local execution

D2C, e-commerce, sales, CRM, support and local accountability for the customer experience.

PARTNERSHIP

Have a strong product and plans for the Russian market?

Tell us about your brand, current markets and objectives. We will propose a practical first step — from a market review and product-market fit assessment to local testing and a controlled pilot.

01
You can start smallSamples, a short market review or a pilot product matrix.
02
Data over promisesWe scale only what confirms demand and quality.
03
A long horizonWe prefer partnerships where both sides invest in developing the market.
Partnership enquiriespartners@chiniq.com

Partnership enquiry

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Privacy and Personal Data Processing Policy

of the chiniq.com website

1. General provisions

1.1. This Privacy and Personal Data Processing Policy (the “Policy”) sets out how personal data of individuals (the “User”) submitted through the chiniq.com website (the “Website”) is processed and protected.

1.2. The Website operator is the legal entity that maintains the Website and independently organises the processing of personal data (the “Operator”). The Operator’s contact details are published in the “Contact” section of the Website.

1.3. The Policy has been prepared in accordance with Federal Law No. 152-FZ of 27 July 2006 “On Personal Data” (the “Personal Data Law”).

1.4. Using the Website and submitting the form constitutes the User’s unconditional consent to this Policy and to the terms of processing of their personal data. A User who disagrees with the Policy should refrain from submitting the form.

2. Personal data collected

2.1. Personal data is collected solely through the enquiry form on the Website. The Operator processes the following data:

2.2. The Operator does not collect the special categories of personal data referred to in Article 10 of the Personal Data Law (racial or ethnic origin, political opinions, religious or philosophical beliefs, health, sex life).

2.3. The Operator does not carry out automated processing of personal data producing legal effects for the User.

3. Purposes of processing

3.1. Personal data is processed for the following purposes:

3.2. Processing for purposes incompatible with those in clause 3.1 is not carried out without additional consent from the User.

4. Legal grounds for processing

4.1. Personal data is processed on the following legal grounds:

5. Transfer of personal data to third parties

5.1. The Operator does not transfer Users’ personal data to third parties, except where:

5.2. Parties receiving personal data are required to maintain confidentiality in accordance with applicable law and the agreements concluded.

5.3. Cross-border transfer of personal data is not carried out unless required for the performance of a contract and provided that Article 12 of the Personal Data Law is complied with.

6. Retention periods

6.1. Personal data is stored no longer than the purposes of processing require, namely:

6.2. On expiry of these periods, personal data is destroyed or anonymised in a way that excludes any possibility of recovery.

7. Rights of the data subject

7.1. As a data subject, the User has the right to:

7.2. To exercise these rights the User sends a request to the e-mail or postal address of the Operator specified in the “Contact” section of the Website. The Operator reviews the request within thirty (30) days of receipt.

8. Data protection measures

8.1. The Operator takes the organisational and technical measures necessary to protect personal data against unlawful or accidental access, destruction, alteration, blocking, copying, distribution and other unlawful acts.

8.2. Such measures include, in particular: access control for information systems, encryption of data in transit, physical security of personal data media, and regular verification that the measures applied meet legal requirements.

8.3. Access to personal data is granted solely to employees and contractors of the Operator who need it to perform their duties.

9. Cookies and analytics

9.1. The Website may use cookies and similar technologies to keep the Website working, analyse traffic and improve the user experience.

9.2. Cookies do not identify the User directly. The User may configure their browser to reject all cookies or to be notified when cookies are sent. If cookies are disabled, some Website functions may be unavailable.

9.3. Cookies do not contain personal data within the meaning of the Personal Data Law and are processed on the basis of clause 5, part 1, Article 6 of the Personal Data Law (processing necessary for the Operator’s legitimate interests).

10. Changes to the Policy

10.1. The Operator may amend this Policy unilaterally. A new version takes effect once it is published on the Website.

10.2. Continued use of the Website and submission of enquiries after changes are published constitutes the User’s agreement to the new version of the Policy.

10.3. The date of the latest update is stated at the end of this document.

11. Governing law and dispute resolution

11.1. This Policy and all relations connected with the processing of personal data on the Website are governed by the legislation of the Russian Federation.

11.2. All disputes relating to this Policy are subject to a pre-trial claim procedure. If no agreement is reached, the dispute is heard by the court at the Operator’s location.

Version of July 2026